Dentist marketing is the marketing strategy and marketing tactics dental practices and dental clinics use to attract and retain new patients, as well as increase awareness of their brand. It involves running Google Ads, Facebook and Instagram, ranking your dental practice website on search engines, and creating custom dental practice websites / landing pages, social media management, and dental SEO programs. Dentist marketing also requires a unique blend of comfort and authority to convince would-be patients that your practice is worth visiting and to ease their fears. Dentist marketing helps you to stand out and get ahead of your competition by getting you in front of the right people in the right place and at the right time.